When we first started filming the “Learn with Lucy” DVD series, we never thought there would be more than two or three titles, certainly not the eventual sixteen action-packed titles! Though the process was sometimes grueling, and we did have obstacles to overcome (The great DVD disaster, Spunyarn 27), the project has been a great success.
We have been selling the DVDs for 9 years now, as one title at a time or through our subscription service. DVD subscription customers sign up to receive one or two titles monthly until their collection is complete. This, too, has been a wonderful success from the start.
My longtime friend, and now committed tech nerd, Corrie, foresaw that physical DVDs, as a means for sharing large amounts of video content, were on their way out. Computers, in happy homage to Moore’s Law, were getting faster very fast, and the price of computer memory was dropping like a stone (or a feather in a vacuum). She took on the challenge of finding a way to convert the information on the DVDs into a video format that could be used for on-line streaming and downloaded for off-line viewing.
This was a nasty exercise, but had to be done, since we did not have the original filmed production tracks. Did you know that web browsers are not in any agreement with each other as to which video format they will show or dis-allow? After the pain and suffering, all 16 titles were completed, and tested on many browsers (!), so we could now provide knitters with a choice of medium.
The great thing about the video versions is that, once purchased, your videos are stored indefinitely in your Notebook at LucyNeatby.com.
Lost all your downloaded Lucy videos in your Great Computer Crash of 2013? No problem! Login on your new computer: all your things are still in your Notebook and ready to be downloaded anew.
For the above and other reasons, our Video Download versions have become very popular, their sales increasing all the time. Our Video subscription customers make up about half of those sales now, as well.
While some knitters still do prefer the benefits of a physical disc (can be played on computer and tv screen, better image quality–we are still waiting for less expensive server storage space to happen, so we can afford to store the MUCH larger HD files for you), the trend is towards downloadable products. This is something that has happened everywhere: to patterns, books, movies and educational courses. Just look at Youtube videos and newer Video Blogs, and the hugely successful courses offered through Craftsy, Coursera and others. Instant gratification is lovely.
In the wake of this technological tsunami there has been an inevitable decline in our “real” DVD sales. We have not ordered a new crate of “Learn with Lucy” DVDs in quite some time, yet we still have plenty of the titles in-house. In our ongoing mission to downsize the brick-and-mortar aspects of the company, we have decided that a DVD sale was in order!
For those of you who want the best of both worlds, we have launched a monthly DVD special, whereby you can get a DVD title with its accompanying Video Download version, for a specially reduced rate. Our first title is Knitting Essentials 1. Through the month of August 2015, this real-DVD-plus-video-Download pair will be on sale for $19.99 (plus shipping and tax where applicable)!
A new sale title will be announced in the Newsbox at the beginning of every calendar month. (Is it too early to think about stashing holiday gifts?) If you already own the disc but would like the virtual version too, this offer will give you a present to bestow on a friend, or guild gift exchange, for the same price as a virtual disc. You’ll just have to watch the offers to complete your set!
Happy Stitches and enjoy Learning with Lucy!
We’ll be back to the narrowboat chronicles next time. (I’m loving reliving the trip for you.)